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          To understand whether the profit motive is desirable, we must first 
          grasp the goals of a life properly lived. These goals are twofold; on 
          the first level, survival is the goal of sustaining one's 
          biological existence and preventing one's downward slide toward 
          poverty, ruination, and death. On the second level, flourishing 
          is the extension of one's control over the external reality – the 
          ability to harness ever more elements in the service of one's life.
          
 In the process of living, 
          every man – provided that he acts and uses his reason at all – will 
          gain certain benefits from the external reality. He will also incur 
          certain expenses in order to act in the ways he chooses. If he 
          breaks even – if his gains are equal to his expenses – then he has 
          accomplished the goal of survival; he is no worse off than he was when 
          he started. But neither is he better off. In order to accomplish the 
          goal of flourishing, his gains must be greater than his 
          expenses. In other words, he needs to make a profit.
 
 It is vitally important 
          to understand that making profits is the only way to flourish. One 
          cannot consistently extend one's control over the external reality if 
          one keeps losing one's assets or if one merely breaks even. Profits 
          can come in many different forms; they can be intellectual profits or 
          gains of knowledge, technical profits or gains of skill, material 
          profits or gains of property, physiological profits or gains in health 
          and fitness, social profits or gains in valuable relationships, or 
          monetary profits or gains of money. The value each individual assigns 
          to these different kinds of profits is highly contextual; it depends 
          on the ways in which that individual wants to flourish.
 
 Virtually nobody will 
          condemn every single kind of profit, even though many people 
          will deny that certain types of profit are, in fact, profits. Oddly 
          enough, the type of profit that draws the greatest condemnation is 
          monetary profit. This condemnation is wholly unwarranted.
 
 
            
              | A universally accepted medium of exchange |             Monetary profit is a kind 
          of profit that can be most easily harnessed to the pursuit of the 
          greatest variety of ends. While it might be true to an extent that 
          "money cannot buy everything," it certainly can go a long way to help 
          one fulfill any of one's objectives. Money is a universally accepted 
          medium of exchange; it can be traded for a wide range of goods or 
          services far more conveniently than any other commodity in most 
          situations. Money can buy books or pay for courses that will give a 
          person knowledge and skills. Money can buy training equipment to 
          increase one's health and fitness. Money can buy leisure goods used to 
          rejuvenate one's energies and improve one's standard of living. Money 
          can even buy gifts to friends to sustain positive social 
          relationships. Furthermore, money can be invested into valuable assets 
          to generate additional money. If flourishing is one's goal, money 
          should at least play an important role in attaining it. 
 Profit is moral because 
          flourishing and improving one's life are moral; profit by definition 
          cannot be destructive to one's own life. Yet some claim that profit is 
          destructive to the lives of others. This, too, cannot be.
 
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